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Mark Scrimenti Named One of Chicago’s Fractional COOs to Watch in 2025 by Digital Reference

We’re thrilled to announce that Mark Scrimenti, founder of Vivid Path Consulting, has been named one of Chicago’s Fractional COOs to Watch in 2025 by Digital Reference. This recognition highlights Mark’s distinctive blend of operational insight, leadership development, and values-driven strategy—qualities that have made him a trusted partner for founder-led companies navigating growth and complexity.…

by Mark Scrimenti

Why Your Startup Needs a Compensation Strategy

Written by Mark Scrimenti & Josh Broward Growth-stage startups must navigate a minefield of operational challenges while racing to establish a marketplace stronghold without tripping over their own feet. Not easy. This will help. The war for talent is relentless and increasing in complexity as it becomes global in scope. This is why it’s essential…

by Mark Scrimenti

The Founder’s Dilemma: DIY vs. Sales Experience

The Case for Engaging a Fractional Sales Leader Early As a startup founder, you wear many hats, including the sales hat. In the early days of your company, you are the first salesperson. Your startup mentors at the Accelerator and your investors have told you – whether you have the experience or not – to…

by Mark Scrimenti

Welcome to The “Whole Ops Workshop”⚙️

👋 Hi, I’m Mark Scrimenti, a Fractional COO and Business Coach, as well as the Founder and Principal of Vivid Path Operations. My blog, “The Whole Ops Workshop,” focuses on exploring the concepts, practices, and tools every small to midsized business needs for sustainable growth and profitability. As a systems thinker, I see businesses as…

by Mark Scrimenti

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What Stakeholders Are Saying

“Mark’s diverse expertise and deep care for his team made him a leader who inspires motivation and camaraderie while achieving tangible business outcomes.” 

—Sarah van Goethem | Director of eCommerce | Encha

“Mark’s extraordinary listening skills and ability to synthesize complex projects into clear action steps created one of the most proficient and productive teams I’ve ever been part of.” 

—Phil Grosch | Director of Sales & Brand Marketing, zZounds

“Mark has a gift for organizing diverse teams and aligning them with a shared vision. His customer insights and leadership have driven profitable strategic direction and execution.” 

—Jeff Milberger | Product Manager, Morningstar

“Mark’s experience, patience, and collaborative approach energized our team and made him exceptionally effective in designing systems for complex projects.” 

—Sarah Lockie | Senior Project Manager, XL Technologies

“Mark always understood exactly what needed to be done to move the company forward, balancing strategic direction with day-to-day challenges while championing team growth and success.” 

—Royce Vibbert | Program Manager Global Technology, McDonald's

“Mark’s expertise in building scalable operations and aligning them with our vision and values has set the foundation for our sustainable growth. His ability to combine strategic insight with empathy made him an invaluable partner.” 

—Beth Boeh | President & CEO, Bā Agency

“Mark’s meticulous project management and collaborative spirit bridged gaps between remote teams, making him a standout coach and COO.” 

—Jack Keeling | Digital Marketing Manager, WoolOvers Ltd.

“Mark’s human-centric leadership guidance has helped me be a better leader and grow our business in a way that aligns with my values. Working with him has been one of the best decisions I’ve made for my business.” 

—Matt Tanaka | CEO, The Stout Collective

“Mark established a culture of transparency, accountability, and continuous improvement while helping grow our team and streamline processes for optimization and growth.” 

—Stephan Spencer | CEO, Netconcepts