👋 Hi, I’m Mark Scrimenti, a Fractional COO and Business Coach, as well as the Founder and Principal of Vivid Path Consulting. My blog, “The Whole Ops Workshop,” focuses on exploring the concepts, practices, and tools every small to midsized business needs for sustainable growth and profitability.
As a holistic, systems thinker, I see businesses as dynamic, adaptive entities, whose growth must be designed, engineered, and cultivated over time. Every business function — sales, marketing, product management, delivery, customer service, human resources, and so on — involves operations. In fact, operations is the dynamic structure holding all the interrelated parts and processes of a business together and driving its growth.
By definition, every system has a function or purpose. Hence, every business, as a system, must start with why. Having a purpose doesn’t mean you need to be on a mission from God — there are multiple ways to define purpose, and all of them can be meaningful. However, without a compelling purpose, your business will surely die.
Of course, this doesn’t mean profitability isn’t important. It’s absolutely essential. It’s just not the end all and be all for a business. As Peter Drucker put it:
Profit for a company is like oxygen for a person. If you don’t have enough of it, you’re out of the game. But if you think your life is about breathing, you’re really missing something.”
Peter Drucker
Why? Because money alone, can only take you so far. On the other hand, doing work that is meaningful, making a positive difference in the world, aspiring for greatness — these are the things that motivate people to innovate, grow, and realize their highest potential. Building a business and a healthy culture around purpose will attract and retain the best talent. Aligned with sound strategy and dynamic, scalable operations, your business can change the world!
Looking forward to going deeper with you on all these subjects and enjoying some great dialog in the process!
