About

Why I Do This

Most founder-led businesses hit a ceiling. The founder becomes the bottleneck—trapped in daily operations, unable to step away, watching growth flatline. The business depends on one person’s effort, not on systems and leadership.

I fix that. By building operational systems, empowered leadership teams, and healthy cultures, I help founders step out of the day-to-day and unlock compounding growth. In 12-24 months, you go from founder-dependent to leadership team-driven.

What I’ve Built

For 30 years, I’ve worked across corporate consulting, startups, nonprofits, and high-growth tech companies. The common thread: helping founders and leaders transform chaos into scalable, predictable growth.

The results speak for themselves:

I led operations and customer experience for an ecommerce company that delivered $100M+ in organic growth while tripling profitability. I’ve built leadership teams from the ground up—teams that stay, innovate, and drive results. I’ve scaled operations through plateaus, pivots, and periods of explosive growth.

What I learned: the best businesses aren’t built by brilliant individual founders. They’re built by aligned, empowered leadership teams working from a clear strategy and scalable systems.

About Mark

I’m a fractional COO, strategic operations coach, and System & Soul™ practitioner with a focus on professional services, SaaS, and ecommerce businesses.

My approach is straightforward: align your strategy with your culture, build systems that scale, and empower your team to lead with confidence. I specialize in helping founder-led firms transition from founder-dependent to leadership team-driven—usually in 12-24 months.

Most of my work uses the System & Soul™ framework because it’s flexible, people-centered, and evolves with your business. But the framework is a tool, not the point. The point is your transformation.

Mark Scrimenti

My Philosophy

Sustainable businesses are profitable, purposeful, and aligned with their values. That’s not idealistic—that’s practical. When your team understands why you exist (not just what you do), profitability and impact follow naturally.

I bring a product strategy mindset to operations: your business is the product, and your stakeholders—your team, your clients, your community—are its customers. Every system, process, and decision should serve them.

Core Values

Growth Through Adaptation 🌱
Learning, evolution, and continuous improvement as the path to enduring success.

Meaningful Impact ☀️
Creating lasting value through generosity, integrity, and work that improves lives.

Sustainable Excellence ⚖️
Balancing efficiency with ethics, prioritizing long-term thinking and well-being for all stakeholders.

Integrated Thinking ☯
Seeking harmony between competing perspectives, understanding that solutions emerge from exploring connections.

Relentless Refinement 🐚
Pursuing continuous improvement and mastery while accepting that perfection is human aspiration, not destination.

Diverse Voices, Critical Minds 💬
Fostering psychological safety and encouraging diverse perspectives through constructive challenge and open dialogue.

To explore what we can do together:

Schedule a Free Consultation

Publications and Media

🎙️“From Taking Whatever You Can Get to Premium Pricing” | Thriving Through Podcast | Oct 30, 2025

🎙️“Building Culture That Drives Growth in Your Business” | Modern Revenues Strategy Podcast | Sep 1, 2025

🖊 “Fractional COOs Making Things Happen in Chicago” | Digital Reference | May 29, 2025

🎙️“Fractional Leadership and Scaling Businesses” | Entrepreneur Intel Podcast | Nov 7, 2024

🎙️ “Accidental Entrepreneurship” | Vision Pros Live | Aug 8, 2024

🎙️ “Breaking Through Business Plateaus to Grow” | The Faces of Business, LinkedIn Live | Jun 20, 2024

🖊 “Why Your Startup Needs a Compensation Strategy” | Wisdom Partners Blog | Mar 9, 2024

🎙️ “Generative AI, Processes and Operations“ | Linkedin Audio Event Recording | Sep 7, 2023

🎙️ “Virtues of Being a Generalist“ | Win Win Podcast | Jun 26, 2023

🖊 “Scaling Draper & Olsen: Navigating the Pitfalls of a Growing Services Firm” | Vendux | Apr 18, 2023

🎙️ “What Frameworks Should You Use in Your Business?” | Inspired Insider Podcast | Jan 12, 2023

🖊 “Five Ways to Improve Your Company’s Culture to Stay Competitive for the Long Term: A Quick Start Guide” | Vivid Path | Jan 27, 2022

🎙️ “Knowing Your Customers, Applying the Right Frameworks, and Building Great Cultures” | Fractional C-Suite Retreat Podcast | Jan 11, 2022

🖊 “Jumpstart Your Business Growth with a Fractional COO ” | Fractional Leadership | Dec 22, 2021

🖊 “Rising through Resilience: Why You Should Listen to Your Team and Get to Know Them Personally and Professionally” | Medium | Mar 4, 2020

Let’s Build Your Vivid Path

Whether you’re looking to align your team, implement a new operational framework, or optimize your business for growth, we’d love to explore how we can work together.

📞 Schedule a Free Consultation

Let’s talk about where you are today, where you want to go, what’s standing in the way of that, and how Vivid Path can help bridge the gap.

Schedule a Free Consultation

What Stakeholders Are Saying

“Mark’s diverse expertise and deep care for his team made him a leader who inspires motivation and camaraderie while achieving tangible business outcomes.”

—Sarah van Goethem | Director of eCommerce | Encha

“Mark’s extraordinary listening skills and ability to synthesize complex projects into clear action steps created one of the most proficient and productive teams I’ve ever been part of.”

—Phil Grosch | Director of Sales & Brand Marketing, zZounds

“Mark has a gift for organizing diverse teams and aligning them with a shared vision. His customer insights and leadership have driven profitable strategic direction and execution.”

—Jeff Milberger | Product Manager, Morningstar

“Mark’s experience, patience, and collaborative approach energized our team and made him exceptionally effective in designing systems for complex projects.”

—Sarah Lockie | Senior Project Manager, XL Technologies

“Mark always understood exactly what needed to be done to move the company forward, balancing strategic direction with day-to-day challenges while championing team growth and success.”

—Royce Vibbert | Program Manager Global Technology, McDonald's

“Mark’s expertise in building scalable operations and aligning them with our vision and values has set the foundation for our sustainable growth. His ability to combine strategic insight with empathy made him an invaluable partner.”

—Beth Boeh | President & CEO, Bā Agency

“Mark’s meticulous project management and collaborative spirit bridged gaps between remote teams, making him a standout coach and COO.”

—Jack Keeling | Digital Marketing Manager, WoolOvers Ltd.

“Mark’s human-centric leadership guidance has helped me be a better leader and grow our business in a way that aligns with my values. Working with him has been one of the best decisions I’ve made for my business.”

—Matt Tanaka | CEO, The Stout Collective

“Mark established a culture of transparency, accountability, and continuous improvement while helping grow our team and streamline processes for optimization and growth.”

—Stephan Spencer | CEO, Netconcepts